Booze-on-Demand Service Drizly Expands to Weston

Drizly, an alcohol-on-demand service that bills itself as the "Amazon for alcohol," is now available in Wellesley.

Users can order beer, wine, or liquor using the Drizly app. Delivery drivers, equipped with ID scanners, show up with the booze in 20-40 minutes. The company says it doesn't mark up the price of the alcohol, though there's a $5 delivery fee.

Drizly was founded last year by Boston College graduates Nick Rellas and Justin Robinson. It's available in Boston, New York City, Chicago, and Los Angeles.

This company this week announced its expansion into suburban territory, including Wellesley, Wayland, and Weston. It said it will also expand "rapidly" into markets across the country this year.

"There’s strong evidence that the shopping behavior in the suburbs is ripe for the convenience of Drizly,” Rellas told BetaBoston.

Drizly said it has raised $4.8 million so far. One investor told Forbes that Drizly's model is similar to that of Uber, the ridesharing service.

Drizly makes most of its money from a license fee it charges its partner retail stores.

Drizly is promoting its expansion into the MetroWest suburbs by offering a "BURBS" code for free delivery.